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  • Lead Agent
  • LIC#: SL3516674

Chad Going

With two decades of experience, Chad Going is a seasoned global real estate advisor who delivers an unparalleled level of expertise and dedication to his buyers and sellers. As the founder of the Going Luxury Group at SERHANT., Chad brings a wealth of knowledge and elevated service to an international stage, backed by the most followed real estate brand in the world.
Ranked among the top 1.5% of individual real estate professionals nationally by sales volume, Chad combines elite market expertise with SERHANT.’s unmatched global reach to deliver record-breaking results.
As a Certified Luxury Home Marketing Specialist, Chad has a deep understanding of today’s market landscape, which he leverages to help clients achieve their real estate goals with confidence. For him, real estate is more than a transaction—it’s the art of connecting individuals with their ideal lifestyle and dream properties.
Chad’s portfolio includes multinational CEOs, professional athletes, and entertainment industry leaders, all of whom trust him for his unwavering commitment to privacy, discretion, and results. Known for his meticulous attention to detail and ability to create maximum exposure, Chad ensures every property receives global reach through SERHANT.’s cutting-edge media, tech-driven marketing, and international network of qualified buyers. His track record includes swiftly selling luxury homes that had previously struggled on the market.
Beyond his role as an advisor, Chad is also an experienced real estate investor. His hands-on expertise in purchasing foreclosures and short sales, managing contractors, securing permits, resolving liens, and staging homes for maximum impact gives his clients a unique advantage in navigating complex transactions from contract to closing.
Chad’s ties to the community run deep, and he actively participates in philanthropic efforts. Away from real estate, he is a devoted husband and father who enjoys golf, tennis, scuba diving, and snorkeling. His love for the outdoors, commitment to his local community, and faith mirror the same dedication and integrity he brings to every professional endeavor.
Going Luxury Group — Where Prestige Meets Performance.

 

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What Chad Going's Clients Say

Chad is the best ever… He sold our home in 6 months and with the prior realtor our house was on the market for almost 2 years with 0 offers.

Tom

Professional, Knowledgeable and expert in providing what we needed to do to sell our home. Our house had been on the market for over a year with zero offers and when we switched to Chad we sold our home in 6 months!

Tom

The best agent we have ever worked with! Highly recommended Chad

Eva

I would like to take this opportunity to express my deepest gratitude for all of your hard work, dedication, and kindness throughout the process of selling my home. I have had 6 months of uncertainty with a previous listing, I was beginning to lose hope. But your positive attitude and unwavering determination turned everything around. From the moment we started working together. I cou...

Yvonne

Excellent. Very helpful! He was there every step of the process. I would recommend him highly. Selling a house is difficult, I tried doing it on my own but could not do it. Chadd was able to sell my house $58 k over my asking price. I am very thankful!

Dori

I have had the good fortune of working with a consummate professional. Chadd guided us not only to leasing a new rental home but more importantly assisted us in finding our permanent home. What did Chadd do for us? He very carefully listened to our needs keeping us on track in our home search. He proactively sent email of potential prospects carefully targeting and demonstrating his c...

Ted

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Orange Observer

“Windermere Downs estate tops Windermere home sales from Jan. 12 to 18”

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Orlando Business Journal

“4647 Tops 2025 Volusia County Residential Sales”

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Orlando Business Journal

“New Smyrna Beach oceanfront mansion sells for staggering amount”

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Observer Local News

“Oceanfront home that belonged to Root family, Coca-Cola's bottle de...”

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