Create an Identity
Give your listing an identity makeover with custom collateral designed to set it apart from the competition.
Central Park Tower PH • For Listings
The One Above All Else
For The One Above All Else, our branding vision was to establish it as the definitive New York skyscraper and the tallest residential building in the world. Located on Manhattan's Billionaire's Row, we aimed to create an identity that would resonate with the epitome of luxury and grandeur, offering 360-degree views of the entire New York City skyline.
Proven Results
A Once-in-a-Lifetime Offering
Our branding has been instrumental in positioning this residence as the highest in the world, with a penthouse that soars 1,416 feet above New York City. Offered at $195,000,000, the residence spans 17,545 sq. ft. of interior space and a 1,433 sq. ft. outdoor terrace, making it an unparalleled property in the luxury real estate market.
Bold Idea
Redefining the Skyline and Lifestyle
We wanted the brand to be more than just a residence; it's a lifestyle experience. Central Park Tower is home to Central Park Club, an exclusive offering of approximately 50,000 square feet of hotel-style services and amenities. From a 60-foot-long outdoor swimming pool and cabana deck to the highest Grand Ballroom and private restaurant ever built in New York, we aimed to offer an all-encompassing luxury experience.
Amplification
Beyond Conventional Luxury
Our branding strategy included a focus on intelligent design and modern living at the pinnacle of luxury. With refined interiors by Rottet Studios, we aimed to enhance these gracious residences and amplify their unique features through exclusive marketing and sales strategies, ensuring that The One Above All Else stands out as a global icon.
