With over 15 years of experience in luxury real estate and a multi-million dollar sales volume across NJ and NYC, Rima Shah is a seasoned expert in high-end residential sales. Her ability to identify real value, craft compelling marketing strategies, and negotiate masterfully has led to record-breaking deals and over $60 million in luxury transactions. Having successfully represented both buyers and sellers in multiple multi-million dollar home sales, Rima possesses a deep understanding of both sides of the deal—what buyers seek in a dream home and what sellers value in maximizing their property's market potential.
As part of New Jersey Luxury Real Estate Group at SERHANT., Rima thrives in a brokerage that is redefining the real estate industry through bold marketing, cutting-edge technology, and a culture of innovation. SERHANT.’s powerhouse brand, global reach, and content-first approach align seamlessly with Rima’s expertise in strategic branding, digital marketing, and luxury sales. Leveraging SERHANT.'s industry-leading tools and media-driven platform, she elevates her clients’ listings with maximum exposure, ensuring homes are showcased to the most qualified buyers worldwide.
Rima’s real estate career began in 2009 with a boutique NYC agency, where she played a pivotal role in $30 million+ in high-end condo transactions. After relocating to NJ, she quickly became a top-producing local agent, leading multiple #1 Producing Teams and dominating the luxury market. Her modern, data-driven approach and ability to create compelling narratives around each property give her clients a significant edge in today’s fast-moving market.
Beyond her extensive market knowledge and negotiation expertise, Rima’s background as a brand strategist and marketing expert gives her clients a unique advantage. As a managing partner and brand director at Ethos Aesthetics + Wellness, she has honed the art of positioning and presenting luxury experiences—skills that translate directly into real estate. From high-impact property marketing to curating an aspirational lifestyle around a home, Rima ensures that every listing is marketed to its highest potential and reaches the right audience.
A lifelong New Jersey resident, Rima was raised in Livingston and has residences in Short Hills and Florham Park, giving her an in-depth understanding of the area's most sought-after communities, schools, and lifestyle offerings. She is proudly raising her two teenage boys in NJ and is deeply involved in their academic and extracurricular pursuits across both private and public schools. With extensive knowledge of athletics, academics, and community dynamics, she is a valuable resource on a wide range of topics. Actively engaged in local social and township initiatives, Rima stays closely connected to the evolving landscape of education and community life.
Her strategic mindset, deep industry connections, and modern marketing expertise—combined with the powerhouse platform of SERHANT.—make her the go-to agent for discerning buyers and sellers looking to navigate the luxury real estate market with confidence.
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