Greg Forest is a Palm Beach real estate advisor known for disciplined execution, design-led discernment, and calm, tactical negotiation in the most competitive arena in Florida. Born and raised in South Florida, Greg brings 13+ years of experience serving buyers, sellers, and developers across Palm Beach Island and the surrounding markets as part of SERHANT. Palm Beach with $200M+ sold since 2020. A former Division I golfer at the University of Central Florida and later a professional, he translates elite-athlete precision into every stage of the transaction: clarity of plan, attention to detail, and relentless follow-through.
Clients value Greg’s rare combination of competitive drive and measured judgment. He is recognized for advising developers on renovation and new-build decisions, connecting architecture and finish quality to market performance, and he has helped execute and sell multiple spec homes. His process is intentionally high-touch and proactive, with predictable update cadences that keep principals fully informed while he negotiates with composure and empathy.
Over the years, Greg has earned top-tier recognition at prior global luxury brokerages, and he continues to sharpen his operating system through national, accountability-based coaching. He lives in West Palm Beach with his rescue dog, Tuffy, and grounds his work in faith, service, and long-term relationships. Whether representing a design-forward new build on the Island or a discerning buyer moving for lifestyle, Greg’s north star is the same: protect the client, elevate the asset, and deliver the result.
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