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SERHANT. ID Lab

Our strategic sales collective and ideation workshop sees potential in everything and everyone. We harness what makes you unique to generate creative solutions that help your brand, your property, or your project stand out.

We Create Compelling Marketing

 

Identity Development

Construct top-to-bottom visual identities and create comprehensive branding guides that ensure consistency and recognition.

Collateral Production

Generate and produce the widest range of printed and digital collateral for use in ad campaigns, open houses, launch events, and much more.

Multi-Channel Marketing

Build unique multi-channel plans based on your target market, exposure goals, and competitors. Leverage social media, digital, guerilla, and traditional mediums for maximum amplification and resonance. 

Your Success is Our Success

For Developers

Create an Identity

Infuse your project with a cohesive identity that magnifies design themes, architectural features, location, and more. 

Brooklyn Point • New Dev

The New Standard in Downtown Brooklyn

 

For Brooklyn Point, our marketing vision was to set a new standard of luxury living in Downtown Brooklyn. We aimed to amplify an identity that would resonate with the modern urban lifestyle, offering one of the last 25-year tax abatements available in New York City.

Proven Results

The Top-Selling Building in Brooklyn

Our marketing has been instrumental in making Brooklyn Point the top-selling building in Brooklyn. With immediate occupancy available, the property has garnered immense interest, solidifying its position as a new vanguard of residential luxury.

Bold Idea

A Lifestyle, Not Just a Residence

We wanted the messaging to convey more than just a place to live; it's a lifestyle. Brooklyn Point features over 40,000 square feet of amenities, making it the largest food, shopping, and entertainment destination in Brooklyn. We aimed to offer an all-encompassing luxury experience that extends beyond the residence itself.

Amplification

Neighborhood as an Amenity

Our marketing strategy included a focus on the property's prime location, emphasizing that all the best neighborhoods are at your front door. This multi-faceted approach ensures that Brooklyn Point stands out as a unique offering in a competitive real estate landscape.

For Agents

Create an Identity

Craft or refine a brand identity that truly captures who you are and resonates with your audience.

Bogard NY • Team Brand

Unmatched Elegance

 

Our branding strategy for the Bogard New York Team was designed to reflect their unique blend of luxury marketing and real estate prowess. With a mission to provide world-class marketing and elite real estate services, we aimed to create an identity that would resonate with their target audience in New York City.

Proven Results

A Household Name in NYC Real Estate

In just a short span, our branding efforts have contributed to the Bogard New York Team's remarkable success. With over $400 million in sales volume, they are now ranked among the top real estate professionals in New York City. Their team has grown to include 9 agents, a full-time assistant, and a full-time video producer.

Bold Idea

A Fusion of Luxury and Reliability

We wanted the brand to not just emphasize luxury, but also the team's commitment to long-lasting relationships and client care. The Bogard New York Team's culture is one of talent, drive, and down-to-earth professionalism, and we wanted the branding to reflect these core values.

Amplification

Multi-Channel Marketing Mastery

Our branding strategy included a focus on luxury advertising assets and elevated video production. These were deployed across various media and social media platforms, ensuring a consistent and compelling message. The team's own YouTube show, "Behind the Bogards," serves as an innovative platform to showcase their expertise and connect with a broader audience.

For Listings

Create an Identity

Give your listing an identity makeover with custom collateral designed to set it apart from the competition.

Central Park Tower PH • For Listings

The One Above All Else

 

For The One Above All Else, our branding vision was to establish it as the definitive New York skyscraper and the tallest residential building in the world. Located on Manhattan's Billionaire's Row, we aimed to create an identity that would resonate with the epitome of luxury and grandeur, offering 360-degree views of the entire New York City skyline.

Proven Results

A Once-in-a-Lifetime Offering

Our branding has been instrumental in positioning this residence as the highest in the world, with a penthouse that soars 1,416 feet above New York City. Offered at $195,000,000, the residence spans 17,545 sq. ft. of interior space and a 1,433 sq. ft. outdoor terrace, making it an unparalleled property in the luxury real estate market.

Bold Idea

Redefining the Skyline and Lifestyle

We wanted the brand to be more than just a residence; it's a lifestyle experience. Central Park Tower is home to Central Park Club, an exclusive offering of approximately 50,000 square feet of hotel-style services and amenities. From a 60-foot-long outdoor swimming pool and cabana deck to the highest Grand Ballroom and private restaurant ever built in New York, we aimed to offer an all-encompassing luxury experience.

Amplification

Beyond Conventional Luxury

Our branding strategy included a focus on intelligent design and modern living at the pinnacle of luxury. With refined interiors by Rottet Studios, we aimed to enhance these gracious residences and amplify their unique features through exclusive marketing and sales strategies, ensuring that The One Above All Else stands out as a global icon.

Get in Touch

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