The SERHANT. Ecosystem: Tools That Give Our Agents the Edge
Learn how SERHANT. empowers agents with Studios, ID Lab, and Signature—industry-leading marketing, branding, and storytelling tools.
The SERHANT. Playbook: How to Sell Your Home Like a Luxury Brand
Discover how SERHANT. transforms listings into luxury brands through cinematic video, storytelling, and global reach to maximize your home’s value.
Brickell vs. SoHo: Which Lifestyle Fits You Best?
Compare Miami’s Brickell and NYC’s SoHo—two global icons of luxury living. Discover which lifestyle, market, and vibe fit your goals with SERHANT.
From Followers to Closings: How to Turn Instagram Into a Lead Machine
Learn how real estate agents can turn Instagram followers into clients with SERHANT.—authentic content, engagement, and strategy that converts.
How to Navigate the NYC Luxury Market Like a Pro
Learn how to navigate NYC’s competitive luxury real estate market—insider tips on brokers, negotiation, financing, and long-term value from SERHANT.
AI Is Repeating the SaaS Mistake. Most Companies Won’t See It Until It’s Costly and Too Late.
Real estate is entering its AI era, but most companies are repeating the mistakes of early SaaS adoption. SERHANT.’s VP of Engineering shares how to avoid fragmented ‘shadow AI’ and build the roles, governance, and strategy that turn AI into a high-ROI advantage.
October 31, 2025
"SERHANT. has grown bigger and more successful than we ever imagined, providing the resources, support, and platform for top agents and teams to thrive with AI, media, and educational support."
October 31, 2025
"See photos of an award-winning, Art Deco-influenced house priced at $8M in Palm Beach"
October 31, 2025
"Two of my three children, my grandchildren and my partner all live in Switzerland, so I just decided to be smart and stay closer to the people who are important in my life.”
October 30, 2025
"Strong writing skills. We live in a world where communication is primarily over email and text. If you can write concisely and effectively, people will appreciate it. Always look at what you wrote and rephrase it to see if you can make it shorter."
October 30, 2025
“People are not packing up their lives and leaving. A lot of people have really low post-COVID interest rates. They’re definitely not selling.”
October 30, 2025
"With no salaries, no micromanagement, and total freedom over clients, Van Kaizen's high-commission model is attracting entrepreneurial recruiters"
Are you interested in buying or selling? Embark on your real estate journey today with one of our dedicated property experts.