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April 19, 2026
Reality TV star Ryan Serhant is going to Hollywood. The "Owning Manhattan" honcho, OG "Million Dollar Listing New York" star and real estate brokerage founder launched his eponymous SERHANT. in California this week. It debuted with a whopping $2 billion in inventory across the Golden State — including $1 billion in LA property alone — nabbing some of the state's biggest brokers in the process.
April 14, 2026
"The Broker.age" is available to watch on all social platforms. "Owning Manhattan" Season 2 is streaming now on Netflix. This segment aired on the KTLA 5 Morning News on April 17, 2026.
April 14, 2026
Ryan Serhant's fast-growing brokerage SERHANT. is making its biggest move yet, launching SERHANT.Studios and full brokerage operations across five major California markets: San Francisco, Los Angeles, San Diego, Orange County and Tahoe.
April 14, 2026
The luxury firm made a grand entrance in California with its launch in five cities. Plus, Lamacchia adds Bay State team; REMAX Premier grows in Chicago; more.
April 14, 2026
Ryan Serhant’s namesake brokerage has slipped into San Francisco with a low-key opening that is anything but small in scope, part of a California blitz that also includes Beverly Hills, Orange County and San Diego. The initial California contingent already claims more than $2 billion in sales over the past year, and local agents are being plugged into the firm’s media machine and AI toolkit. In a Bay Area luxury scene already dealing with a tech-fueled mansion shortage in Silicon Valley, a high-profile national brand arriving with cameras, content and cash could mean bigger marketing budgets and fiercer elbowing for the priciest listings.
April 14, 2026
Ryan Serhant’s brokerage enters five key California markets, bringing its AI-driven platform and media-first model to the West Coast.
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