Brand It Like SERHANT.: 5 Steps to Building a Personal Brand That Wins Listings
SERHANT. shares a 5-step branding playbook to help real estate agents build authentic, consistent, and high-impact personal brands that win listings.
What Rising Interest Rates Really Mean for Luxury Buyers
Discover how high-net-worth buyers are navigating rising rates through cash deals, smart financing, and value-driven property investments.
The SERHANT. Ecosystem: Tools That Give Our Agents the Edge
Learn how SERHANT. empowers agents with Studios, ID Lab, and Signature—industry-leading marketing, branding, and storytelling tools.
The SERHANT. Playbook: How to Sell Your Home Like a Luxury Brand
Discover how SERHANT. transforms listings into luxury brands through cinematic video, storytelling, and global reach to maximize your home’s value.
Brickell vs. SoHo: Which Lifestyle Fits You Best?
Compare Miami’s Brickell and NYC’s SoHo—two global icons of luxury living. Discover which lifestyle, market, and vibe fit your goals with SERHANT.
From Followers to Closings: How to Turn Instagram Into a Lead Machine
Learn how real estate agents can turn Instagram followers into clients with SERHANT.—authentic content, engagement, and strategy that converts.
November 13, 2025
"Many period TV hits have romanticized the opulence of the late 19th and early 20th centuries, helping propel a rejection of sleek and efficient for ornate and excessive"
November 13, 2025
"These communities already resonate with the creative set, and the addition of world-class studios will only magnify their cultural cachet and introduce them to buyers around the world who might never have discovered these remarkable pockets of Brooklyn."
November 13, 2025
"As a CEO, I care very much about our brand and our business; but I also know to make a great television show, I just have to work hard and be vulnerable. Great TV is vulnerable TV,"
November 13, 2025
"The estate at 1491 N. Ocean Blvd. encompasses 4.76 acres, according to property records. Facing about 230 feet of direct beachfront with an expansive dune parcel, the estate is about a third of a mile south of the inlet at the northern tip of the island. The neighborhood’s pristine stretch of shoreline is considered among the choicest beaches in town, real estate observers say."
November 13, 2025
"Many of these trophy listings include opulent amenities like shooting ranges, bowling alleys, jazz lounges and massive garages, with some properties offered as teardowns or incomplete construction projects."
November 13, 2025
"The Goodmans purchased the land for the home in the mid-1970s, according to their daughter. At the time, they were splitting their time between Florida and Allentown, P.A., where Goodman, who was from nearby Bethlehem, had started his development business."
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