Brand It Like SERHANT.: 5 Steps to Building a Personal Brand That Wins Listings
SERHANT. shares a 5-step branding playbook to help real estate agents build authentic, consistent, and high-impact personal brands that win listings.
What Rising Interest Rates Really Mean for Luxury Buyers
Discover how high-net-worth buyers are navigating rising rates through cash deals, smart financing, and value-driven property investments.
The SERHANT. Ecosystem: Tools That Give Our Agents the Edge
Learn how SERHANT. empowers agents with Studios, ID Lab, and Signature—industry-leading marketing, branding, and storytelling tools.
The SERHANT. Playbook: How to Sell Your Home Like a Luxury Brand
Discover how SERHANT. transforms listings into luxury brands through cinematic video, storytelling, and global reach to maximize your home’s value.
Brickell vs. SoHo: Which Lifestyle Fits You Best?
Compare Miami’s Brickell and NYC’s SoHo—two global icons of luxury living. Discover which lifestyle, market, and vibe fit your goals with SERHANT.
From Followers to Closings: How to Turn Instagram Into a Lead Machine
Learn how real estate agents can turn Instagram followers into clients with SERHANT.—authentic content, engagement, and strategy that converts.
November 21, 2025
"COLUMBIA — While it’s easy to be swayed by the high-end fixtures and rich wood detailing, it’s the view out back that seals the deal. The home feels perched on in its own point jutting out into the water, offering unimpeded views of Lake Murray from almost any vantage point — the deck off the primary bedroom, the grilling area, the lower-level covered patio or even from the side of the saltwater infinity pool."
November 20, 2025
"Set on a private stretch of sand in Port Antigua, the turnkey home features sweeping ocean and canal views, a beachfront gym, a private dock, and a pool."
November 19, 2025
"November 19, 2025 in Real Estate A trophy-scale duplex possibility just landed on Billionaires’ Row: two identical, park-facing residences at One57—52B and 53B—are being offered together for a combined $50,000,000."
November 18, 2025
"A sprawling 4.2-acre seaside Palm Beach, FL, estate that was once owned by Aldo Gucci, former chairman of the luxury fashion brand, has just hit the market for $205 million—seeking to set a record for the most expensive home ever sold."
November 17, 2025
“Breaking ground on The George is a defining moment not just for MG Developer, but for Coral Gables as a whole,”
November 15, 2025
"Breaking down luxury market momentum, Central Park Tower price cut & more in notes from a resi reporter"
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