At SERHANT., we believe success in real estate is not only about location or listings. It is about the tools behind every story, every marketing campaign, and every property. Behind the price points and prestige is a system built to amplify what makes each agent distinct. This ecosystem, powered by Studios, ID Lab, and Signature, gives our agents the edge that sets them apart in the industry.
Why It Matters
In today’s market, every detail counts. Buyers and sellers are influenced not just by square footage or finishes but by the story that surrounds a home. Agents who lack cohesive branding, premium content, and differentiated positioning risk blending into the background. The SERHANT. ecosystem ensures that never happens.
Studios: Storytelling That Moves Properties
SERHANT. Studios is our in-house award-winning production team. It delivers cinema-quality video, photography, and content strategies designed to cut through the noise. From property tours to neighborhood storytelling and original programming like LISTED by SERHANT., Studios creates media that captivates audiences and drives measurable results.
For agents, Studios means more than just beautiful content. It means listings that reach more buyers, social campaigns that convert, and storytelling that builds long-term brand credibility. With Studios, a home is not just listed, it is launched with intention and impact.
ID Lab: Branding That Differentiates
If Studios tells the story, ID Lab designs the identity. As a creative and strategic collective, ID Lab develops full brand identities for agents, new developments, and luxury listings. The team specializes in building recognizable, consistent visuals and marketing strategies that give every property and agent a clear voice in a crowded market.
Services include identity development, collateral production, and multi-channel marketing campaigns. From custom logos and brand guidelines to brochures, ads, and launch events, ID Lab ensures that every touchpoint reflects sophistication and cohesion.
The results speak for themselves. ID Lab has elevated brands like Bogard NY, fueling over $400 million in sales. It shaped the identity for Brooklyn Point, helping it become one of the city’s top-selling buildings. And it repositioned the Central Park Tower Penthouse as “The One Above All Else,” cementing its status as one of the most iconic residences in the world.
Signature: Marketing for the Pinnacle of Luxury
SERHANT. Signature is reserved for properties at the very top of the market. These listings, often priced at $10 million and above, demand more than traditional marketing. They require bespoke strategies, immersive storytelling, and branding that matches their scale and significance.
Signature combines the power of Studios and ID Lab with an elevated approach designed exclusively for ultra-luxury listings. Every Signature property receives custom visual identity work, cinematic launch films, targeted marketing campaigns, and global distribution. The goal is not just to present a home, but to position it as a once-in-a-lifetime opportunity.
What This Means for Agents
Agents at SERHANT. are not left to navigate branding and marketing on their own. They have a built-in ecosystem that elevates their business.
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Agents gain authority: With premium content, branding, and marketing, agents present themselves as trusted advisors and industry leaders.
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Clients experience confidence: Buyers and sellers see polished, professional campaigns that inspire trust and drive engagement.
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Listings perform better: Differentiated branding and storytelling lead to stronger demand, reduced days on market, and higher perceived value.
The SERHANT. Edge
The SERHANT. ecosystem is not a collection of optional services. It is a competitive advantage woven into everything we do. When Studios, ID Lab, and Signature work together, the result is more than elevated marketing. It is a reputation that travels ahead of every agent and every listing.
At SERHANT., our goal is simple. We want our agents to have the sharpest tools, the strongest branding, and the most compelling stories. With this ecosystem, they do.