Beatrice Harendza-Harinxma brings an MBA-trained, strategic approach to every transaction, guiding buyers and sellers from Pasadena and the surrounding foothill communities to the Central Coast. Long established in the Pasadena area, including La Cañada Flintridge, she has more recently expanded north along the coast, with sales in Camarillo, Oxnard, and Ventura, and is building her presence from Oxnard to Santa Barbara.
Over the course of her career, Beatrice has represented homeowners, investors, attorneys, and financial institutions, giving her a well-rounded command of everything from traditional sales to complex and trust-related transactions. RealTrends ranked her among the top 1.5% of agents nationwide in 2025.
Beatrice treats each client relationship as a partnership. She’s known for candid advice, steady negotiation, and being truly reachable. Clients work with her directly, seven days a week, because real estate questions rarely wait for business hours. At SERHANT., she combines that personal service with the brokerage’s signature video-first marketing and national network to give her listings maximum exposure and her buyers a competitive edge.
See that marketing in action in the video for her recent sale in Los Feliz, which has drawn more than 1,100 views: https://youtu.be/x-tSfN0WxK4
Discover our expertly curated collection of properties for sale. With a focus on quality and value, we offer some of the best properties on the market.
Beatrice was introduced to me from an associate that sold my dad’s home. Doing such a wonderful job I asked for a contact in the Ventura area, and she introduced me to Beatrice. Looking for a condo in the Ventura Oxnard area. Beatrice showed us a couple of condos by the Oxnard Marina. That day she was told of one that hadn't gone on the market, however only had one bedroom. Well, we h...
Daphne
I have worked with Beatrice for many years, and she has consistently been an outstanding realtor. She is highly knowledgeable, professional, and always keeps me informed throughout every step of the process. Her marketing expertise and attention to detail have helped my houses stand out and attract strong interest. I truly appreciate her dedication, communication, and commitment to ac...
Yuki
Review for: Beatrice Harendza-Harinxma (You) To say that our experience using Beatrice as simply our transactional 'realtor' is truly underestimating what a sincere pleasure she was to work with. Professional to a fault, conversational & personable, having answers to a myriad of questions, well-versed in our geographical areas of interest, and fully supportive during every step of ou...
Darren B
We have worked with Beatrice over the past 18 years across 5 different transactions. She put us in our starter home as newly weds, our 1st home with kids and now our forever home and there is a reason we keep coming back to work with her time and time again. Beatrice is professional, easy to work with, responsive, and a go-getter. She is intimately familiar with the Pasadena / La Cana...
Kim P
We couldn’t have asked for a kinder, more intuitive or more client-centric real estate professional than we found in Beatrice. Her vast expertise supported and guided us through selling a treasured family home. Her integrity is above reproach. Her calm and genuinely upbeat approach to the entire process, even the “hiccups” on the buyer’s end during closing, was a gift. Her efforts, al...
Uhavens
We chose Beatrice Harendza to help us sell our our home in La Canada. Before we listed the property we discussed the property value, marketing strategy, advertising and all necessary improvements to maximize our return. Marketing strategy was very important to us. Our requirements were very specific. Beatrice listened and was committed to providing professional services. She went abo...
STomich
There are so many wonderful qualities Beatrice Harendza brought to our experience selling our home. We had a very tricky sale with many moving parts due to several complex factors. Each new challenge we faced was met with professionalism, the wisdom of experience, stellar communication, attention to details, and clever negotiating skills. Beyond that, Beatrice was personable therefore...
Mary D
This is my second time working with Beatrice, personally, but she's worked with my parents for many years before that. She is a wonderful agent that truly goes above and beyond for her clients. I will always recommend her. She is the best of the best.
Lindsay S
Review for: Beatrice Harendza-Harinxma (You) Professional. Knowledgeable. Great marketer. Really knows her trade. The entire process from listing to close was seamless. Not one issue or delay. Cannot say enough about Beatrice. If you want to sell your home at the best price and close with no hiccups whatsoever, Beatrice is the only realtor you should call.
Mike P
Beatrice is smart, savvy, diligent, experienced and responsive. In other words, everything you would hope for in a broker. She is a genuine pleasure to work with and always provided great advice. She has represented our family in three transactions.
Garth A
